In Ireland alone we have 5.2 million mobile phones for a population of 4.5 Million. 800,000 of these people are engaging with social networks every day for an average of 45 minutes and sending out over 2.5 billion text messages every month....  At Futureproof 3 we want to show you to the future of mobile, explain away the myths, engage you in keynotes and panels sessions from the leading thinkers and business people in the industry, allowing you to build better brands and businesses with a well structured and thought out strategy for 2010 and beyond.

Mobile entertainment, the next big internet frontier. As unlimited data plans grow, easing consumer cost concerns, mobile entertainment is about to break into the mainstream.  The greatest benefit of Mobile entertainment is the interactivity with the customer.  It opens doors for companies to generate energetic, creative, original, and unique style of content, to sell or promote services…thus producing new streams of revenue.

Mobile marketing is the most powerful way to connect and create personal contact with your customer.  It generates higher response rates than other interactive campaigns, giving marketeers and agencies the opportunity to generate more sales.  People can now be targeted by exact location, and time of day or have users call, text or visit a site when they see a magazine advertisement or a billboard. Mobile marketing is easy to measure, permission based and growing in every direction thanks to better handsets and smarter applications.

Apps are going to be the big driver of handset sales and customer interaction going forward, but will the dominance of the iPhone platform continue or will other platforms such as Android, Nokia OVI and Palm Pre catch up? In the next few months we will see the launch of many new Android handsets from Samsung, Motorola, LG and HTC, releasing thousands of media applications and games, but what type of applications will work well and last into the future?

The Speakers and Panelists so far…

Monty Munford, Ex Vice President, PlayerX. Russell Buckley, Vice President, Admob. Mark Congiusta, Head of Interactive, Irish International BBDO. Colm Grealy, CEO,Adforce / Digital Reach Group. Pat Phelan, Maxroam. Barry O’Neill, Namco Games. Alex French, COO, Bitbuzz. Donald Douglas, Managing Director, Return2Sender, Dermot Daly, Founder, Tapado. Karl Aherne, Category Manager, Digital & Entertainment,O2. Daragh Ward, CEO, Axonista. Eanna O'Bradaigh, Ireland Business Development Manager, Apple. Aisling McCabe, Platform Manager, RTE